Runway ≠ Vibes is your reminder that hype doesn’t pay the bills. Your “runway” is how many months your business can keep going if no new money came in tomorrow—and most founders don’t actually know their number. This post breaks it down in plain language, with simple moves creative businesses can use to add months to their runway and keep paying themselves with confidence.

Ami Colé’s shutdown wasn’t about lack of vision — it was about the financial strain behind the scenes. In this post, I unpack what went wrong, why so many creative and Black-owned brands face the same pressure, and how the right financial structure could have changed everything. If you're a founder trying to grow without burning out, this is the clarity you need.