The brand is working. It's the business side that's keeping you up.
Anglade Advisory
Fractional CFO for Founder-Led Brands Between $1M and $10M
I help beauty, fashion, and CPG founders running $1M to $10M brands drive profitability and sustainable growth for their business.
Why Anglade Advisory
You have a bookkeeper. They're doing their job. The books are clean.
You have a CPA. They file your taxes once a year and that's the deal.
What you don't have is anyone whose job is to sit inside the numbers with you and tell you what they mean for the decision you're trying to make right now. Not last quarter. Right now. That's not a flaw in your team. It's a seat at the table that hasn't been filled.
A full-time CFO would fill it. They'd also cost you $200K+. You don't need that. You need someone senior, in the numbers every month, who'll tell you the truth and stay with you long enough for it to actually change something.
What You See As A Founder
A buyer wants 90-day terms and you're trying to figure out if you can fund the production without choking on cash.
You just had your biggest month and somehow the bank account is lighter than it was in February.
You're sitting on an inventory PO and you can't remember if last year's tight stretch was January or March, so you're guessing.
You want to bring someone on. You think you can afford it. You're not sure.
You opened QuickBooks last weekend and closed it again without doing anything.
If any of that sounds familiar, you're not behind. You're at the place where most founder-led brands hit a wall, and almost nobody around you is built to help you through it.
The Person Behind the Numbers
Hi, I'm Shane Anglade. Five years in corporate finance at Ralph Lauren, Paramount, and Universal McCann, running cash flow planning, budgeting, and forecasting for marketing teams whose budgets were bigger than most founder-led brands do in annual revenue.
The pattern was the same everywhere. The teams that stayed on plan had someone in the numbers every week, looking forward. The ones that didn't, didn't. That was the whole difference.
Founder-led brands between $1M and $10M almost never have that person. The bookkeeper isn't built for it. The CPA isn't built for it. The founder is doing it on instinct between launches and shipping and customer service. The corporate playbook doesn't translate down clean, so I built one that does, including the pricing and channel margin tools inside Anglade Advisory.
How I work is simple. I'll show you the model of your numbers. I'll walk you through what it's telling us. I'll tell you what I'd do if it were my business, and I'll tell you when I'm not sure. By the end of the first month, you'll understand your business better than you have since you started it.
What You Will Get Working With Me
You stop guessing about cash. There's a rolling 12-month plan, it updates as the year unfolds, and you can see what's coming before it gets here.
You stop letting your strong SKUs subsidize your weak ones, because we'll know which is which.
Your prices stop being a number you set once and got nervous about. They get defensible. You can hold the line in a wholesale call without flinching.
You start paying yourself on purpose, with taxes and savings set aside before the money disappears.
And once a month, we sit down. Not for a status update. For the three decisions that actually matter, and what we're going to do about them.