Anglade Advisory
Fractional CFO for founder-led brands between $1M and $10M
For beauty, apparel, home goods, CPG, and creative studios who've outgrown their bookkeeper and know it.
Most brands your size aren't failing because the work isn't good. They're failing because nobody is doing the math.
Why Anglade Advisory
Your bookkeeper keeps the books clean. Your CPA files your taxes.
Neither one is telling you whether wholesale is bleeding you, whether your hero product is actually your most profitable one, or whether the next inventory order quietly puts you underwater for ninety days.
That's not a bookkeeping problem. That's a missing function.
A full-time CFO costs $200K or more. You don't need one full-time. You need someone senior inside your numbers every month, running the math and telling you the truth about what's working.
The Person Behind the Numbers
Hi, I’m Shane Anglade – your finance partner for your founder-led business.
Five years in corporate FP&A at Ralph Lauren, Paramount, and Universal McCann, running cash flow planning, budgeting, and forecasting for marketing teams with budgets bigger than most founder-led brands do in annual revenue.
What I saw at every level: the teams that stayed on plan had someone inside the numbers every week, looking forward. The ones that blew through budget didn't.
That same gap shows up in most brands between $1M and $10M. The founder is making finance decisions on instinct. The bookkeeper is keeping up but isn't strategic. The CPA shows up once a year. The numbers exist, but nobody is actually reading them.
That's the gap I work in. The pricing and channel margin tooling inside Anglade Advisory, I built specifically for brands at this stage, because the corporate playbook doesn't translate down cleanly.
If your bookkeeper is keeping up but you're still the only one thinking about cash, pricing, and what's actually profitable, let's talk.
What You Will Get Working With Me
A rolling 12-month cash plan built on your real numbers. Not a template. Not industry averages.
A clear answer to which products and which sales channels actually make you money, and which ones are quietly dragging the rest down.
Pricing that holds up under scrutiny. Founder pay that's sustainable. Decisions you can defend.
And a monthly check-in that doesn't end with more dashboards. It ends with the three things that actually matter this month, and what to do about them.
Less data. More clarity. Real decisions.